Opportunity

Executing a comprehensive rebranding initiative company-wide for iOS, Android, and responsive web.

While a London-based design agency crafted the rebrand styling initially designed for print, our task involved transforming the branding into a digital-friendly palette and assets that comply with AA accessibility standards.

The Old brand style

iOS before rebrand

Android before rebrand

Web before rebrand

The new brand styling

Assets given to us by marketing agency

The Solution

Initially, our team comprised a Design lead, a UX designer, a UI designer, a Product Manager, an iOS developer, an Android developer, a web developer, and a copywriter. Subsequently, we brought in an additional UI designer to accommodate the increased workload.

My involvement spanned all stages of development, encompassing:

Design sprints
AB testing & Gorilla testing
Wireframing
Creation of low and high-fidelity designs and prototypes
Handovers to the development team
QA product testing

I collaborated with other designers throughout the organization to ensure brand consistency.

The Outcome

An inclusive digital brand assets package featuring:
- Fonts
- Colours
- Icons
- Tone of voice
- Platform-specific assets
Applied to rebranding efforts across iOS, Android, and responsive website platforms.

iOS Rebrand Screens

Web Rebrand Screens